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10 Reasons Why Quality isn't King - The Death of Content


This is my first swaray into the mysteries of the World Wide Web. I'm not pretending to be an expert, i don't know jargon, i don't have a marketing degree and i'm not a web developer. I have a passion for design and a full time job.  I'm learning as i go and developing my business and website. I'm going to share honest stories and developments here and provide some useful free content along the way.

10 Reasons Why Quality isn't King - The Death of Content

Andy Fawcett

Bill Gates stated that Content is King, all the way back in 1996 if you want to read his essay i have uploaded a copy  (thanks to Craig Bailey for tracking this down).  

Reading this now shows just how forward thinking Bill Gates was.  He pretty much nailed it......up to 2010........since then..............Content is alive..............Quality is dead............Quantity is king.

However I believe the state of the internet right now is in free fall.  No longer is the best content rewarded.  Today's internet is a cash Juggernaut where the biggest budget is king and quality comes second, third, fourth or not at all.

Sure there are plenty of creative people producing quality creative content.  But this is dragged down among the poor content of "20 celebrities that used to be attractive", to be forever hidden at the bottom of the pile.  

The content equivalent of Daniel Day Lewis acting in an Adam Sandler movie.  Quality hidden by chaff.


10 Reasons why Quality Isn't King

1. Numbers Matter

There is zero reasons to spend time writing good content unless people can see it.  If you uploaded a picture of a dogturd that looked like Donald trump. Boom that gets you views. However a genuinely original piece of content will fall by the wayside.

2. You gotta Pay to get Paid

Outbrain, Adsence, Tomboola, the list is endless. These guys hide behind an algorithm, coding black magic that rewards the biggest budget, not the best content.

3. Your not on the list you ain't coming in

Unless you are in an inner circle, you can't get traction. If you aren't under the wing of an influencer or say the things they want you to say.

You will be left to rot, down in the hull of the internet, irish dancing with Leo and Kate, while the inner-circle dines on their Oysters and Foitgras...... "Cut up the cucumber darling, the next young In thing has arrived"

4. Their/There/They're doesn't make any difference

Who cares about grammar and spelling, not the internet that's for sure.  Steaming poo, winky face emoji.

You may be a cunning linguist and a well crafty wordsmith but that won't matter.  The most beutiful crafted prose will be read by the minority, while the regurgitated photograph of Kaitlin Jenners orange peel will be fired to the top of the list, shared by Buzzfeed and devoured by the Huffington Post masses.

5. The Robots are Already here and They Rule supreme

All hail the Algorithm.  

Google algorithm, Facebook algorithm, Instagram is soon to be an algorithm.  

Constantly evolving, changing and becoming self aware.

Be afraid my friend.

Skynet is here, and it's looking for content.

(Psst. only joking Mr Algorithm Sir, I love you really)

6. Copywrite and Trademark law is second to the speed of the Web

You spend all day, weeks, months years on your craft, poem, t-shirt design or short story. Publish it to the world and blammo, it's copied quicker than a One-direction tattoo design.

Sadly the days of respecting an artist don't exist.

Should you be lucky enough to stumble upon or find your stolen content. Poof they have already made their money, found their followers and built a reputation on your material.

7. The Liars win

Take this post it states i'm going to give you ten reasons, i'm not going to and it won't have any implication.

You have already clicked on my post.

The stats are recorded. Go ahead leave, i already have your digits. (Please don't really).

8. Click Next 

How many times have you been duped on a blog by clicking next and its actually a well placed add.

It annoys you doesn't it?

Yes, but half an hour later you are still in bed, late for work, surfing these links in a constant free-fall.

Like Matthew McConnahay in Interstellar, you don't know where you are, it all looks the same but weirdly different, and you are randomly following something, because it told you too, who did, it doesn't matter.

9. You are Cheating On Me

That's right, I've seen you making eyes at that blog over there.

I can smell the different perfume on you, i know you've been reading other posts.

Loyalty is a thing of the past. There is so much content out there, why would you come back.  You've enjoyed your one-post stand and now you are off to another one.  There is so many notches on your virtual blog bed post that the post is a stump, a virtual stump.

10. The Liars win again.

I duped you.

Double lie,

I am giving you 10 Reasons.  This one is for the collectors out there, you know them, the Pinners, that repin but don't click.

The bufferers that buffer but don't read.  

The twitterers that tweet but don't taste.

They don't care about you, they don't even know what your post was about.  They've used you to make themselves look like a expert.

In conclusion

Follow these rules for success on the web:

  • Be generic
  • Be unoriginal
  • Be nongenuine
  • Lie
  • Steal
  • Cheat
  • Lie again.

So what do you think? Are you there? Do you care? Are we going to rally together to save the web?

The above conclusion is the antimanifesto of DesignUntapped. Drop by and read the real manifesto.

Bite Me 'N' stuff, oh i can't bring myself leave you that way,

Love 'N' Stuff,

Andy @ DesignUntapped.

(This post has been part 3 of the Jeff Goins Blog Like a Pro 7 day Challenge)