Hopefully you have read my first post, if not, i have a history of starting but not finishing businesses. DesignUntapped, although new in its current guise, has a long history. I was living in the Newcastle in the UK in 2007-8, in a house share with a structural engineer, an architect and a fashion retail assistant (who was also a bike safety advisor). Back then, following the global financial crisis, the engineering market in the UK was very difficult and my job, as well as many others, was at risk. The guys i lived with were incredibly creative and it was one of the best times in my life. All of the guys have went on to have very successful careers*. I had been into photography for a number of years but it was here that i discovered photoshop and illustrator, i was using that, spray paint, oil paint and stencilling to create canvas paintings and designing posters, mainly as presents for friends and family. I wanted to make a website for sharing artwork and needed a name.
Brainstorming a name can be pretty liberating and enjoyable, however when you have a broad interest and not a clear business plan it can also be pretty difficult. I knew i wanted my project to be loosely design based and didn't want to pigeonhole myself. The initial business idea was for sharing of unpublished work and designs. Going through the motions i went through the thesaurus undiscovered...undetected....unknown.....uncharted! Then it hit me, untapped, the definitions of the word suited it perfectly; undiscovered, inaugural, brand-new, an untapped resource. Plus for the american audience, my surname is Fawcett (faucet, which is tap in England). That was it DesignUntapped was born, even if it was only in my mind.
It was in 2009 that I finally got the website up and running as a photography sharing competition. Unfortunately it was too difficult and labour intensive at that point to maintain. I was using wix.com and at that stage, although a great product, it wasn't as flexible as today, and no-where near as editable as SquareSpace.
To the right was the first stab of my logo, DesignUntapped mark I. I find it far too literal, photography site therefor a camera, its boring, its plain and its generic.
The website went through a revamp after i completed a photography course and i took the opportunity to rebrand. To the left is DesignUntapped mark II. There was a little more thought to this one. The concentric circles were an abstract camera lens and the position of the 'D' and 'U' was to reflect the sharing of imagery.
DesignUntapped as a photography website never really got going. The plan for it was once i had enough contributors, i would start to sell prints of their work and share the profit. For an ametuer photgrapher it was no risk. The difficulty for me was how to maintain the site, protect content and attract users, the shopfront never materialised and DesignUntapped went on the back burner. Some of the old photos are still on the facebook page, note all of the other amateur contributors photographs were removed and deleted from my records. Damien Adams had some cracking shots, i'm not sure if he is still into photography, hopefully so.
We moved to Perth, Western Australia in 2014 for a fresh start, and the thoughts of DesignUntapped came back. The sun brought out a creative spark and hitting 32 years old gave me an impetus to start over. DesignUntapped mark III was re-established and formally registered as a business in 2015. The new logo is a development of mark II, i've kept the concentric circles, but now not only an abstract lens but also resembling the globe. The two stars are to represent the two births of DesignUntapped; one in the northern hemisphere and one in the southern hemisphere. I think it's a crucible of shear liquid dreams and wonderment. I've improved the font and also added some warped logo's (not shown here but can be seen on our About Us page).
And that's it for now. Hopefully you have enjoyed this ramble and it gives a little insight into the thoughts and history of DesignUntapped.
What do you think of the logo? new, old or older? Please comment below.
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