Hands up who likes lollies (Aus), or sweets (uk) or candy (USA). That sugar rush, the colours and the intricate designs. What was your favourite?
Lollies can take you back to a happy time, the first time you had a jelly baby. Saving up your pocket money for a quarter ounce of midget gems. Grandma taking out her teeth to have a werthers original.
DesignUntapped has been helping with branding for the lolly cart company, a new startup business launching in Perth, WA.
The Lolly Cart Company Logo Design
The lolly cart company aims to offer a selection of lolly carts, jars, sweets and additional rental items to cater for any event.
Firstly to understand their requirements I wanted to know their plan, key items from their brief are:
- their aspiration is to be simple and intuitive, their plan is to develop a webpage that makes ordering easy;
- to provide choice , everyone is different some people want a wedding some people want a corporate event, they want to cater for multiple events;
- expansion, following a test launch in Perth, they would like to roll out the brand.
so what did I take from this, the design needed to be simple, clean and striking. It needed to be instantly recognisable yet be able to look good in multiple environments. Whether it be printed on high gloss corporate material or equally at home on a plywood pop-up event.
It also needed to be customisable so that if expanding into other regions or cities, it could be edited but still remain part of the brand.
So what do you think of the design?
What next for the Lolly Cart Company and DesignUntapped
We aren't sure when the lollycartco are launching but DesignUntapped can't wait to see our design work running around town. If you are interested in the Lolly cart co check out their Facebook,
Interested in working with DesignUntapped, get in touch we'd be delighted to have a chat,
love n stuff,
Andy @ DesignUntapped